Empowered Destinations.
Destination Management Assesment.
A comprehensive and integral analysis of the destination in order to identify its possible weaknesses and threats, propose strategic solutions, and define an action plan that guarantees sustainable tourism growth.
DMO Governance Model & Legal Framework Critique.
Management model to establish and effectively manage a Destination Marketing Organization (DMO), highlighting the importance of having a structured team working towards a common goal: to guarantee the sustainable tourism development of the destination.
Competitiveness ToolKit for the Tourism Value Chain.
A series of programs catered to the tourism service suppliers to strengthen the provision and quality of tourism products and services such as training workshops related to tourism marketing, reputation economy, digital literacy and e-commerce; and quality assurance programs to ensure the optimum quality of the destination offerings.
Audience Mapping for
Hyper-Targeted Messaging.
Powered by Big Data.
Identify, categorize and target your potential audience with our data science methodologies to craft the perfect communication and messaging strategies according to the OCEAN analysis of the big 5 personality treats of your consumers.
Destination Branding & Basic Marketing Plan.
Design, creation, and management plan for a brand-new destination image, devised according to the characteristics and resources of the destination, and outlined based on the desires and preferences of your target market.
Reputation & Sentiment Analytics.
Powered by Big Data.
Evaluation of the web content that configures the digital presence of the tourism destination, in order to determine its position in the market at a national and international scale.